Meat Free Monday

By giving up meat for one day each week, you can save money, reduce your environmental impact, and live a healthier life. In 2006, a United Nations Food and Agricultural Organization report, Livestock’s Long Shadow, highlighted the environmental impact of meat-eating, and the importance of making more environmentally and socially-conscious food choices. In 2009, we launched the Meat-Free Monday campaign as a simple and straightforward way to show everyone the value of eating less meat – and to make it easier for us all to do so. 

We’re not asking you to give up meat completely; we’re encouraging you to do your bit to help protect our planet. By joining together in having one meat-free day each week, we’ll be making great steps towards reducing the environmental problems associated with the meat industry. You’ll also be giving your own health a boost – and, with the added benefit that vegetables cost less than meat, having one meat-free day each week is good for your pocket, too.