By giving up meat for one day each week you can save money, reduce your environmental impact and live a healthier life. In 2006, a United Nations Food and Agricultural
Organization report, Livestockâ€™s Long Shadow, highlighted the environmental impact of meat-eating and the importance of making more environmentally and socially conscious food choices.
In 2009, we launched the Meat Free Monday campaign as a simple and straightforward idea to show everyone the value of eating less meat â€“ and to make it easier for us all to do so.
Weâ€™re not asking you to give up meat completely, weâ€™re encouraging you to do your bit to help protect our planet. By joining together in having one meat-free day each week weâ€™ll
be making great steps towards reducing the environmental problems associated with the meat industry. Youâ€™ll also be giving your own health a boost, and with the added benefit that
vegetables cost less than meat, having one meat-free day each week means itâ€™s good for your pocket too.