By giving up meat for one day each week you can save money, reduce your environmental impact and live a healthier life. In 2006, a United Nations Food and Agricultural
Organization report, Livestock’s Long Shadow, highlighted the environmental impact of meat-eating and the importance of making more environmentally and socially conscious food choices.
In 2009, we launched the Meat Free Monday campaign as a simple and straightforward idea to show everyone the value of eating less meat – and to make it easier for us all to do so.
We’re not asking you to give up meat completely, we’re encouraging you to do your bit to help protect our planet. By joining together in having one meat-free day each week we’ll
be making great steps towards reducing the environmental problems associated with the meat industry. You’ll also be giving your own health a boost, and with the added benefit that
vegetables cost less than meat, having one meat-free day each week means it’s good for your pocket too.